We’ve leveraged Solgen Energy’s leading presence and reputation in the clean energy industry and Mark Group’s 40 years of expertise, and created Solgen Energy Group. This unique combination of knowledge and credentials sets the Group up to shape a new, participatory era in clean energy.
“In today’s fast paced and constantly evolving world, Mark Group and Solgen Energy’s separate reach and capabilities would only get us so far,” said Group CEO David Brown. “With our rebranding, we are aligning two companies to widen our ability to power more economies and Australian resident’s to switch to solar.
The Solgen Energy Group demands a lot more than just being a provider of solar power. We’re engineers, specialists, salespeople, project managers, installers, and customer relations experts – a full service, well-rounded set of people. And together, our function is to design, build and accelerate the power of clean energy for everyone.
“Our new brand fully embodies the innovative, sustainable and multi-dimensional layering of Solgen Energy Group,” Brown said.
The new visual identity and logo includes a range of colours that reflect the variety of the energy spectrum – bursts of orange, yellows and red, the symbol represents the multifaceted structure, offering, connections of Solgen Energy Group and the increasing diversity of the company’s services and skills within the renewable industry.
“This significant identity change also signifies the development in the company’s structure. Not only are we focused on providing clean energy to Australians but we have a firm eye on the future of renewables, technology and innovation.”
The brand was officially launched today at the HIA Sydney Home Show at the Sydney Showgrounds – an event that attracts thousands each year. As part of the rebranding, the Group’s new website www.solgen.com.au was also revealed.